Blogs With Images get 94% More Views – Blog Marketing Facts
From the First Blog to Blog Marketeting
Intro by Colin Delia.
I was in my junior year of college in 1995. I came across a website written by Swarthmore student Justin Hall. Justin wrote about the books he read, the music he listened to and his favorite websites. He also wrote about more personal topics, topics that catch every college student’s attention. Yup. Sex and drugs. When you read Justin’s stream-of-consciousness writing, you felt like you had personal insight into his private thoughts. He laid bare his hopes and his fears, his excitements, and his disappointments. His writing had surprising twists and turns. He linked many words to unexpected places. You never knew where a link went until you clicked on it. Sometimes it went off site; sometimes it went to another page written by Justin. Justin’s site was fun.
Over twenty years later and Justin is still updating his site. Today, it is called Links.net. If you read a history of blogging, it will likely say that Links.net was the first. I say “likely” because histories like this are hardly ever well-documented. And different but similar things often happen at the same time but in places too far apart for infleIt would be 1999 before anyone would use the term “blog.” In Justin’s history of his blog, he refers to the early site as Justin’s Links. I remember a different name, the one that caught my attention. Justin’s Links from the Underground.
Twenty years is a long, long time on the internet. On a page Justin wrote in 1996, he wrote that he used the WebCrawler search engine until AOL bought it. He pointed out that Lycos, a search engine, had 1.49 million unique URLs in their database in December 1994. By January 1996, he wrote, it had grown to 10 million. Justin looked ahead to the future and pointed out an up and coming search engine. A search engine that went by the name of – you might think I was about to say Google – but nope, this was Alta Vista. There was still Excite to come before we’d see Google.
24 Blog Marketing Facts and Statistics
The 24 blog marketing facts and statistics on this page show us how far blogs have come. Today, there are more active blogs than there were total pages in the biggest search engine when Justin first blogged.
1. 6.7 Million people publish blogs on blogging websites.1
12 Million people write blogs using their social media websites.
2. Blogs that post daily get 5X more traffic than those that do it weekly or less.2
Post early, post often.
3. 63% of people feel that multiple authors add more credibility to a blog.2
So I had Colin join me to write the intro.
4. 35% of companies use a blog once a month or less.3
While 65% of companies have blogs that have been inactive for over a year.
5. WordPress is a powerful platform for blog marketing.3
43% of blogging is done on the WordPress platform.
6. Companies that blog average 434% more pages in the search engines than businesses that don’t.4
This increases those companies’ chances of getting found in the search engines.
7. 97% more inbound links are found on website that have a blog.4
This means the search engine are much more likely to credit a business with a blog as being an “authority” in their industry and raise their search rank.
8. 81% of U.S. online consumers trust information and advice from blogs.5
9. 61% of U.S. online consumers made a purchase based on blog recommendations.5
Word-of-mouth is an extremely influential factor.
10. 2% of the total bloggers get to spend 1-2 hours a day blogging from exotic locations making over 150K a year. 3
11. Bloggers between the ages of 21 and 35 dominate this demographic.6
This demo includes more than 53% of bloggers.
12. Over 2.5 million blogs are written…7
…every single day.
13. Internet users spend 3X more time on blogs than they do email.8
Reaching people via the inbox is harder than ever.
14. Blogs increase your SEO.9
Fresh content is still a key to beating out your competitors in the search engine results page.
15. Companies that blog receive 97% more links to their website compared to those who don’t.8
You want links? You want a blog.
16. People are 44% likely to engage with branded content on social media that contains pictures10
40% engage with status updates; 37% with videos
17. 87% of online marketers use video content.11
18. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.4
Is blogging a priority to you? How about ROI?
19. Articles with images get 94% more views.3
And a picture is worth 1,000 words.
20. 23% of total Internet usage time is devoted to social networks or blogs.12
This is where the audience is.
21. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.13
So hang in there! Persistence is rewarded.
22. The average person watches 182 online videos per month.14
That’s a lot of videos.
23. Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t.4
If you run an email list, you need a blog.
24. 22% of U.S. small businesses plan to post a video to YouTube in the next 12 months to promote their businesses.15
Is yours one of them?